Well, yes and no. If they get substantial promotional backing I can see them appeal to a large crowd as "9th and Last Life" has the depth and sound of a modern pop band. On the other hand, their gloom and anonymity speak against them. This album, while being proclaimed differently, is very much "Cold in the State of Me" part two and they run the risk of not catching the attention of the people who ignored them the last time.
Still, well crafted rockish electropop is what Lars Fernström and Mattias Räftegård do best, albeit with strands of tediousness from time to time. It might not help them achieve their goals.