Cat5 are at the forefront of this movement, wearing shallowness on their sleeves, proudly reusing Right Said Fred lyrics when they're not writing their own inane cheerleader slogans about clubbing, guys and, well, whatever. A female duo (consisting of two thirds of The Lightbulb Project), their visual image is a kind of mainstream girlie take on Client, while their music sometimes manages a faint likeness to Ladytron.
Direct and simple is the key strategy at work here, but it results in little more than a brief distraction. You can buy the explanation that they are "appropriating media cliches", rather than just being lazy if you like. Just don't expect to find a lot going on under the surface. After The Knife turned the tables of electronic pop completely earlier this year, this album hardly even registers in my mind.